Differentiation—Companies that offer a diversified product line entice customers to purchase more often, which can help an institution maintain visibility and is a central key to survival and growth for businesses in the new electronic marketplace
None of the above
Entertainment: Websites in this category engage visitors in activities that demand a high degree of participation while offering entertainment.
Exclusive Sponsors: An organization that is the exclusive sponsor of an event of public interest, and use its website to extend its audience reach.
The Town Hall: The town hall has gone virtual, and these public forums are found on the web. These attractors can have broad traffic potential when the figure is of national importance or is a renowned specialist in a domain.
The Town Hall
Gift Shop: Web gifts typically include digitized material such as software (e.g., screensavers and utilities), photographs, digital paintings, research reports, and non-digital offerings (e.g., a T-shirt).
Customer Service Center: By directly meeting their information needs, a web site can be highly attractive to existing customers. Many organizations now use their website to support the ownership phase of the customer service life cycle.
Customer Service Center
Entertainment includes web versions of the popular games.
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