DMK 2 - Sales, Strategy, and Segmentation.

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Customer life cycle and retention:

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Reach

Acquisition

Conversion

Retention

Loyalty

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The customer has been targeted and has become aware of the brand

They are aware of the brand, done research, and would like to make a purchase

provided they are happy, the customer will become loyal to the brand

Customers become brand advocates and are passionate about the brand

The customer has made the purchase. Introduce sales support


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