Social Influence

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The elaboration-likelihood model has two routes to persuasion, which depends on whether we have the ability and motivation to pay attention. Match the following routes to their appropriate description.

匹配文本(單擊並拖動)   

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匹配文本

The central route

The peripheral route

單擊並拖動

When someone does pay attention, which results in an attitude change.

When someone does not pay attention, which results in an attitude change.


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