price
of
goods and
goods, individual
The
between
and
demanded
More is demanded at lower prices.
Income
Price of substitute and complementary goods
Price
Individual preferences
Advertising
A shift in the supply curve
Number of consumers in the market
A movement along the supply curve
A shift in demand
Development of new technology
Government intervention
The cost of factors of production
Pressure groups
Availability of factors of production
Higher prices mean higher
providing the
to expand
.
Market forces use the price mechanism. With a surplus, price drops until equilibrium is reached and with a shortage, price rises until equilibrium is reached.
% change in
divided by % change in
Availability of
, percentage of household
spent on the good, degree of
, and
period
(more elastic with
)
Firms like demand to be price
as they can then
it more. Governments like demand to be price
as it means a
which lowers price will be more effective. A decrease in price would cause a
than proportional increase in
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