WK14: Crisis Communication

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  Thời Gian Còn Lại


WK14: Crisis communication

Khớp văn bản (nhấp và kéo)   


Khớp văn bản

Crisis types

Stategies: Non existence (refutation)

Strategies: Distancing (avoidance)

Strategies: Ingratiation (attachment)

Strategies: Forgiveness/ Mortification

Strategies: Sympathy

Explicit Evaluation and its linguistic forms

Social Meaning

Affective Meaning

Reflective Meaning

Collocative Meaning

Semantic Prosody

Hedging: linguistic features

Legitimation as a discursive practice (aims)

Annual reports: multimodal features

Broadcast Talk

Nhấp và kéo

One to many interactions: ie. lecture, tv, radio, speeches

sudden onset, gradual development, internally generated, externally generated

to create an ideological space within the institution that can operate, enjoying sufficient social acceptance to pursue its activities freely

metaphor, iconicity, magazine design, highlighting key info, photos of board members, displaying numbers

Positive/ Negativer meaning of a word through frequent occurances with particular collocations

Transferred from other meanings

Denial of crisis. Linguistic: negation, positive impoliteness, negative evaluation of other

Offering remediation/ compensation and promising rectification. Linguistic: offers, apologies, negative evaluation of self, comparatives, emotive lexis, deontic modality

An excuse or denial of intention, trying to shift responsibility. Linguistic: negatiob, negative evaluation of other, passive voice, comparatives

Trying to build positive associations of brand and transcend crisis. Linguistic: positive evaluation of self and other, future tense, epistemic modality

Done through words dentoative meaning ie. good= good

Deriving from co-text in which word usually appears

features or values of target group

Emotions to be associated with brand/sender

Accepting responsiblity but positioning self as victim. Linguistic: mitigated imperatives, negative evaluation of other, self reference, passive voice, intensifiers, hyperbole