Brand Management

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Brand identity as a system of codes

Metni eşleştir (tıklayın ve sürükleyin)   

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Metni eşleştir

The heritage

The stylistic identity

The communication identity

The retail identity

Tıkla ve sürükle

is a permanent set of communication codes (messages, tone of voice, atmosphere, models, media) defining the brand unique and long term image

is the brand tradition, mythology and story telling. It is originated from people, products, places, year of foundation

is a permanent set of stylistic codes (fabrics, textures, colors, patterns, volumes, silhouettes, use of logo) defining the brand unique and long term style


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