Marketing

Выход

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Where are we now

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Where are we now

Where do we want to be

How do we get there

Which way is best

How do we ensure arrival

Are we getting there

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Implementation : 4'ps

The Marketing mission

Control, budget and evaluation

Marketing audit : Internal and external

Objectives : sales, share, margin and costs

strategy - target market description - STP, ansoff matrix, product life cycle


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