Business Administration Level 2 Diploma: Unit 2, Understanding employer organisations

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What is the difference between a mission statement and a vision statement?

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1) Mission statements

1) Vision Statements

2) Mission statements

2) Vision statements

3) Mission statements

3) Vision statements

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1) Define purpose internally

3) Primary audience is employees and customers

1) Define purpose through values

2) Give tangible measures of success

3) Primary audience is leadership team and stockholders

2) Are difficult to quantify


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