Prospects for mobile gambling


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 Prospects for mobile gambling

Prospects for mobile gambling





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    There are few doubts that it is mobile traffic that is the most promising for the gambling industry. In some countries and regions, the number of mobile players significantly exceeds the number of those who visit casino and bookmaker sites from desktops and laptops.

    Mobile gambling trends

    Already in 2019, 62% of all players preferred mobile casinos like shown on https://thebestcanadiancasinos.com/. Not only the increase in the popularity of mobile gambling applications, but also the worldwide isolation of people in the context of the coronavirus pandemic played a role. And if bookmakers suffered greatly from the cancellation of sports matches, then casino sites, on the contrary, were able to achieve an increase in traffic.

    As a consequence of the growing popularity of smartphones, there is a trend towards increasing advertising budgets in mobile applications and social networks. Today it is much easier to get targeted traffic for a casino or betting site from Instagram than from contextual advertising systems like Google Adsense or direct advertising on websites.

    Another trend is a decrease in the size of deposits and rates. The modern mobile user prefers short gaming sessions and does not want to spend a lot of money on gambling. From bets and wins of a few cents, he often experiences the same positive emotions.

    The decrease in rates and the size of deposits has not yet affected the income of casinos and bookmakers. By reducing the entry threshold, the audience grows very quickly. The rapid growth in the number of users is offsetting the decline in ARPU. Perhaps within the next few years, this strategy will exhaust itself. And market participants will have to look for new growth points.

    Technological trends

    The main trend is the process of making games as simple as possible. If the last few years the market has been saturated with “casual” games, now we are talking about “hyper-casual” games.

    The hyper-casual game does not require reading the rules, has a minimalistic interface and is often able to play itself. In the case of slots, these are autospins with a single start / pause button. Players no longer want to press the button, but are ready to simply watch the rotation of the reels and the change of numbers on the account.

    But this does not mean that mobile gambling follows the path of maximum simplification. On the contrary, all the same popular forms of entertainment appear on phones as on computers. For example Live casino. This format is in great demand, but it has one important technological limitation. This is the bandwidth of the mobile Internet. There are no problems with this in Western countries, but in Africa it is still problematic to promote mobile live casinos. This problem will be solved with the widespread adoption of 5G technologies.

    Mobile payments

    In the modern world, a smartphone has simplified the process of paying for goods and services. Apple and Google both have their own mobile payment technologies - Apple Pay and Google Pay. The user only needs to link his bank card to the phone once. Then they can pay for goods and services with the touch of a smartphone. To confirm the transaction, just press one button on the screen.

    The simpler the payment process, the easier it is for people to part with money. This feature is also adopted by mobile gambling. It is very important for any casino to have as many payment types as possible. Mobile casinos simply need Apple Pay and Google Pay support.

    In addition to these most common payment systems, Siru Mobile, PayBy Phone and Zimpler are also popular in many countries. Large banks are also introducing their contactless payment systems.

    Conclusions

    Mobile gambling is developing very rapidly. In the future, the next 10 years, he may dominate the field of gambling. All market participants should pay attention to this area and start adapting their solutions for smartphones and tablets.

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