Communicate to influence

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Communication Roadmap

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Disparity

emotional connection

Communication Roadmap

Horizontal Axis

Vertical Axis

Left Horizontal Axis

Right Horizontal Axis

Audience centered

Clique e arraste

Horizontal and vertical axis that consists of words and emotions

represents our content, the actual message that we deliver

it the way we think we come across to others is completely different from the way we actually come across to others

determines whether or not people like us, trust us, and want to follow us

reserved for information sharing and is self-centered content

audience center, action-oriented, and influencial

graphs our emotional connection with our audience

an approach that is centered around the wants, needs, desires, goals, and priorities of the viewers


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