WK17: Employee and Employer Branding

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WK18: Employers and Employee branding

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Employee branding

Employer branding

Communicative constitution of organisations

Frame

Framing

Impression management

CV AND COVER LETTERS: Stategies

Digital footprint

Digital shadow

Linguistic capital

Linguistic penalty

Lingua Franca

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Languages that are spoken by all employees and can therefore be used to communicate among people of different native languages. The corporate lingua franca is often mainly English, but other languages ca n also be used to collaborate with each other avoiding miscommunication and conflict

“the process of using words and phrases to establish a particular way of thinking about a topic or social interaction

“a particular way of thinking about a topic or a social interaction”

Job adverts brand the employer, providing a conceptual framework of how the companyh is perceived by emplyees it wants to attract.

a comibination of all the sources of disadvantage which might lead a linguistic minority group to fare less well in a selection/evaluation process generally and specifically in the labour market

Communication is not something that happens within an organisation, but the very substance throuhg which organisations come to exist.

the information available about you which you cannot control

the mastery of language and its relations, the embodied cultural capital, which is a person's means of communication and self presentation, acquired from the national culture

information available through conscious activity

Thev more people identify with their jobs, the more dedicated and committed they are to the organisation and the better they represent the company. The connection between employee and brand ie. 'living the brand' is greatly influences by controlled communication efforts and deeply embedded in organisational discourses

The process by which an indivuidual attempts to control the impressions others form of them.

entitlements (taking credit for positive events), dissassociation from failure (omit negative events), complimenting the "other", flattering apology, self enhancement, nominalisation