321 seats and 48% of the vote

295 seats and 51% of the vote

326 seats and 49% of the vote

The Youth Conservative Movement was created to present a more youthful image

Membership increased by 5 million

A membership drive increased the membership by 3 million

The establishment was maintained

The shadow cabinet was shuffled, emphasizing change

It gave the Conservatives a strong platform a cause to rally around

It could not be refuted by them

Called for a reduction in taxes and an attack on restrictive practises/ monopolies

Condemned trade unions

Advocated the increase of monopolies to secure industry

Emphasized a need for cooperation within industry and acknowledged the role of trade unions

It brought Gaitskell to prominence

It divided the Labour party because Bevan was an important figure of the Labour left

The Labour left argued that this was part of American control of Britain, which they resented

Both parties united over the need to stand up to Communism

The Labour left was sidelined as patriotism shone through

Atlee's government looked tired and worn down by economic and financial struggles

The increase of rationing in the hard winter of 1948/49 made it seem the party of austerity

Atlee remained full of vitality so motivated his tired Cabinet

The public appreciated the struggles of the late 1940s so didn't consider it

They were better positioned to fi

They gained nearly 4 million votes

The gained 2 million votes