Theories

Match the text
Prosumer / Making is connecting
The Big Flip
The Long Tail
The Cult of Amateur (Endless digital forest of mediocrity)
Cultural industries exist for profit
Male gaze
Internet connects people
Teenagers are either represented as trouble or fun
Males are shown as more dominant)
Narrative codes
Genre is the main means that producers and audiences 'communicate'
Stock characters
Preferred reading
Binary opposition
Verisimilitude (cultural)
Star Power
Music Video key features

Click and drag
Goodwin
McQuail
Laura Mulvey
Barthe
Dyer
Hebdige
David Hesmondhalgh
Chris Anderson
Hall
Neale
Andrew Keen
Clay Shirkey
Strauss
David Gauntlett
Propp
Goffman
Charles Leadbeater

Match the text
Connotation
Denotation
Binary Opposites
Catharsis
Vicarious
Technical codes
Enigma Codes
Conventions
Convergence
Demographics
Diegetic Sound
Non Diegetic sound
Gaze
Hypodermic Needle Theory
Intertextuality
Media Platform
Mise en Scene
Mode of Address
Narrative code
Non-verbal communication
Ownership
Preferred Reading
Polysemic
Uses and Gratifications
Web 2.0
Subvert
Pre/Post Network Culture
Digital Native
Equilibrium
Global Village
Technological Determinism
Social shaping

Click and drag
who produces and distributes the media texts – and whose interest it is.
literally ‘what’s in the shot’ everything that appears on the screen in a single frame and how this helps the audience to decode what’s going on.
The way a story is put together within a text, traditionally equilibrium- disequilibrium, new equilibrium, but some text are fractured or non liner, eg Pulp Fiction.
Raised in a world of technology
Sound effects, music or narration which is added afterwards
media texts serves the function of releasing ‘pent up’ tension aggression/desire in audiences.
experienced in the imagination through the feelings or actions of another person.
refers to the wide array of positive and negative associations that most words naturally carry with them
When the internet allowed and encouraged interaction and UGC
Balance, disruption, resoultion
The small world created by the internet
pose questions to the audience which are then answered shortly after or later on in the film.
The way in which technologies and institutions come together in order to create something new.
the interpretation of a media product that was intended by the maker or which is dictated by the ideology of the society in which it is viewed.
Before and after the internet
The way a media product ‘speaks’ to it’s audience.
Technology is seen to fundamentally change our society & culture.
ideas about how people use the media and what gratification they get from it.
Technology exists because we need it but we are in control of how we use it.
Factual characteristics of a population sample, e.g. age, gender, race, nationality, income, disability, education
he different ways that media content is delivered, mainly via TV, laptop, tablet, smartphone, cinema, video/computer game, printed page etc.
Go against convention
the idea that within popular culture producers borrow other texts to create interest to the audience who like to share the ‘in’ joke.
the idea that the way we look at something, and the way somebody looks at you, is structured by the way we view the world.
communication between people other than by speech.
the idea that the media can ‘inject’ ideas and messages straight into the passive audience.
is the precise, literal definition of a word that might be found in a dictionary.
the way opposites are used to create interest in media texts, such as good/bad
Multiple meanings.
Sound whose source is visible on the screen
all to do with the way a text is technically constructed – camera angles, framing, typography, lighting etc.
the widely recognised way of doing things in particular genre.

who produces and distributes the media texts – and whose interest it is.

literally ‘what’s in the shot’ everything that appears on the screen in a single frame and how this helps the audience to decode what’s going on.

The way a story is put together within a text, traditionally equilibrium- disequilibrium, new equilibrium, but some text are fractured or non liner, eg Pulp Fiction.

Raised in a world of technology

Sound effects, music or narration which is added afterwards

media texts serves the function of releasing ‘pent up’ tension aggression/desire in audiences.

experienced in the imagination through the feelings or actions of another person.

refers to the wide array of positive and negative associations that most words naturally carry with them

When the internet allowed and encouraged interaction and UGC

Balance, disruption, resoultion

The small world created by the internet

pose questions to the audience which are then answered shortly after or later on in the film.

The way in which technologies and institutions come together in order to create something new.

the interpretation of a media product that was intended by the maker or which is dictated by the ideology of the society in which it is viewed.

Before and after the internet

The way a media product ‘speaks’ to it’s audience.

Technology is seen to fundamentally change our society & culture.

ideas about how people use the media and what gratification they get from it.

Technology exists because we need it but we are in control of how we use it.

Factual characteristics of a population sample, e.g. age, gender, race, nationality, income, disability, education

he different ways that media content is delivered, mainly via TV, laptop, tablet, smartphone, cinema, video/computer game, printed page etc.

Go against convention

the idea that the way we look at something, and the way somebody looks at you, is structured by the way we view the world.

communication between people other than by speech.

the idea that the media can ‘inject’ ideas and messages straight into the passive audience.

is the precise, literal definition of a word that might be found in a dictionary.

the way opposites are used to create interest in media texts, such as good/bad

Multiple meanings.

Sound whose source is visible on the screen

all to do with the way a text is technically constructed – camera angles, framing, typography, lighting etc.

the widely recognised way of doing things in particular genre.

Theories

Question 1 of 1

Time Left

Milano comes in matt and gloss

Select the correct answer(s).

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Match the theories to their theorists

Match the text (click and drag)

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Prosumer / Making is connecting

The Big Flip

The Long Tail

The Cult of Amateur (Endless digital forest of mediocrity)

Cultural industries exist for profit

Male gaze

Internet connects people

Teenagers are either represented as trouble or fun

Males are shown as more dominant)

Narrative codes

Genre is the main means that producers and audiences 'communicate'

Stock characters

Preferred reading

Binary opposition

Verisimilitude (cultural)

Star Power

Music Video key features

Goodwin

McQuail

Laura Mulvey

Barthe

Dyer

Hebdige

David Hesmondhalgh

Chris Anderson

Hall

Neale

Andrew Keen

Clay Shirkey

Strauss

David Gauntlett

Propp

Goffman

Charles Leadbeater

The small world created by the internet

Select the correct answer(s).

(0/0)

Technology is seen to fundamentally change our society & culture. i.e Technology as the basis of society and its change.

Select the correct answer(s).

(0/0)

Terminology

Match the text (click and drag)

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Connotation

Denotation

Binary Opposites

Catharsis

Vicarious

Technical codes

Enigma Codes

Conventions

Convergence

Demographics

Diegetic Sound

Non Diegetic sound

Gaze

Hypodermic Needle Theory

Intertextuality

Media Platform

Mise en Scene

Mode of Address

Narrative code

Non-verbal communication

Ownership

Preferred Reading

Polysemic

Uses and Gratifications

Web 2.0

Subvert

Pre/Post Network Culture

Digital Native