Social Influence

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The elaboration-likelihood model has two routes to persuasion, which depends on whether we have the ability and motivation to pay attention. Match the following routes to their appropriate description.

Match the text (click and drag)   

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Match the text

The central route

The peripheral route

Click and drag

When someone does pay attention, which results in an attitude change.

When someone does not pay attention, which results in an attitude change.


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