Conformity is the process of

to

influence.

People change their behavior/beliefs as a result of conscious/

group pressure; the feeling that others are putting

on us to change our

or behavior (according to Myers 1999). Zimbardo however in

said that conformity is "a tendency for people to adopt the...of a reference group". This definition purposes that, when evaluating out

,reference groups for example, we go along with those that we

ourselves with.

They do in fact

to the

that their groups/societies

to. Social norms can either be

or implicit.

Explicit social norms are those like "standing on the right" on an escaltor at a

underground and an implicit one would be to not invade someones

(in Britain). Such implicit norms are evidently a powerful source of social

; we may only become

of implicit norms when we're put in a situation that makes us uncomfortable (e.g. someone

your personal space).

Deutsch and Gerard stated that there are two types of

influence which force people to conform; informational social influence and

social influence.