Price

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Price

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Match the text

Price

Pricing

Prices should be set

Determining pricing objectives

profitability

on-going survival

market-share leadership

positioning

Pricing methods

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Demands, Costs and Competition

pricing a fundamental tool of positioning. Same price may convey different meanings to customers.

pricing objectives may be formulated to achieve a particular market share outcomes

profitability, on-going survival, market-share leadership, positioning

consistent with the goal and mission of organisations

Profits when total revenue exceeds total costs. Profit required to justify investment in a particular product is known as the target ROI

Price is the value exchanged for a product in a marketing transaction

the management of price

profitability over long term leads to greater total wealth for business