Price

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Price

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Match the text

Price

Pricing

Prices should be set

Determining pricing objectives

profitability

on-going survival

market-share leadership

positioning

Pricing methods

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profitability over long term leads to greater total wealth for business

consistent with the goal and mission of organisations

Price is the value exchanged for a product in a marketing transaction

pricing a fundamental tool of positioning. Same price may convey different meanings to customers.

the management of price

Demands, Costs and Competition

Profits when total revenue exceeds total costs. Profit required to justify investment in a particular product is known as the target ROI

profitability, on-going survival, market-share leadership, positioning

pricing objectives may be formulated to achieve a particular market share outcomes