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Ensuite il y a, Email marketing (7%) = data base qui nous envoie des emails sponsoris\u00e9s, Native (5%) = plateformes qui vont s\u2019int\u00e9grer sur des sites style journaux en ligne et","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336689,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:35:44","updated_at":"2017-12-11 12:50:06","questionName":"Qu'est-ce que le owned media?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":2,"explanation":"- Paid : ce qu\u2019on investit en tant qu\u2019annonceur en budget pour gagner de la visibilit\u00e9. Ce sont les tweets et posts sponsoris\u00e9s, bannering. 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Ce sont des mi","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336713,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:54:57","updated_at":"2017-12-11 12:50:07","questionName":"Dans quelle ere du paid media social nous trouvons nous?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":13,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":337492,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-11 13:42:29","updated_at":"2017-12-11 13:42:29","questionName":"What is the level up or skyscraper strategy?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":null,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336693,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:39:25","updated_at":"2017-12-11 12:50:06","questionName":"Combien de % de belges ont un smartphone?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":6,"explanation":"- 82% des belges sont sur internet pour un but personnel donc pas li\u00e9 au travail et 85% des internautes belges se connectent chaque jour - Snapchat c\u2019est 1,5 millions d\u2019utilisateurs par jour et les utilisateurs reviennent 18 x par jour. Ce sont des mi","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336703,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:46:19","updated_at":"2017-12-11 12:50:06","questionName":"Qu'est-ce que les conversational ads de Twitter peuvent g\u00e9n\u00e9rer?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":10,"explanation":"Conversational Ads sur Twitter = tweet personnalis\u00e9 (paid media) auquel on rajoute des call-to-action : question \u00e0 laquelle il fallait r\u00e9pondre entre 4 choix. Et quand les gens cliquent sur un des call-to-action, \u00e7a cr\u00e9\u00e9 un tweet avec la r\u00e9ponse enreg","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336692,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:37:54","updated_at":"2017-12-11 12:50:06","questionName":"Qu'est ce que le shared media?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":5,"explanation":"- Paid : ce qu\u2019on investit en tant qu\u2019annonceur en budget pour gagner de la visibilit\u00e9. Ce sont les tweets et posts sponsoris\u00e9s, bannering. Aussi outbrain : tout ce qui est li\u00e9 au native advertising lorsqu\u2019on lit un ","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336709,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:51:26","updated_at":"2017-12-11 12:50:06","questionName":"Quel outils utiliser pour \u00e9valuer les pr\u00e9sences owned media pour notre marque ou les concurrents?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":11,"explanation":"Outil pour earned : Keyhole qui est li\u00e9 au social listening. Il d\u00e9finit un certain nombre de mots cl\u00e9s et \u00e7a \u00e9coute toutes les discussions digitales. >> Ici on parle d'owned uniquement.","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336697,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:41:46","updated_at":"2017-12-11 12:50:06","questionName":"Quel est la part d'investissement total des annonceurs belges en digital?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":8,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336690,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:36:30","updated_at":"2017-12-11 12:50:06","questionName":"Qu'est ce que le paid media?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":3,"explanation":"- Paid : ce qu\u2019on investit en tant qu\u2019annonceur en budget pour gagner de la visibilit\u00e9. Ce sont les tweets et posts sponsoris\u00e9s, bannering. Aussi outbrain : tout ce qui est li\u00e9 au native advertising lorsqu\u2019on lit un ","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336687,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:33:51","updated_at":"2017-12-11 12:50:06","questionName":"Qu'est ce qu'un micro-influenceur?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":1,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336691,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:37:10","updated_at":"2017-12-11 12:50:06","questionName":"Qu'est ce que le earned media?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":4,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":336686,"quiz_id":"17037","answer_id":null,"answerType_id":"0","created_at":"2017-12-10 14:28:02","updated_at":"2017-12-11 12:50:06","questionName":"Qu'est ce que le mod\u00e8le PESO\/POEM?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":0,"explanation":"LE MODELE PESO \/ POEM Il y a 3 grands concepts Paid, Owned, Earned avec en plus du Shared media. - Paid : ce qu\u2019on investit en tant qu\u2019annonceur en budget pour gagner de la visibilit\u00e9. 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Quels sont les 3 poles digitaux dans lesquels on investit le plus?

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