MKT20019

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75776

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_____ are also known as "flanker" brands

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75777

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When a current product of a company has been enhanced to better serve consumer needs, the product will fall into the new product category of _____.

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75778

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Ace Corporation is a manufacturer of powder and liquid dishwashing detergents. Owing to popular demand, the company introduces a single-load, scented, gel detergent encased in water-soluble bags designed to fit dishwasher detergent trays. The firm's new product is best described as a(n):

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75779

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_____ refer to those products that are retargeted for a new use or application

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75780

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Zooky Inc. is a well-known manufacturer of bubble gums, candies, chewing gums, and edible breath strips. The company recently introduced a new range of sugar-free, antibacterial chewing gum. Zooky's new product can be best described as a(n):

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75781

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Luminos Co., a popular manufacturer of kitchen appliances, decides to enter the manufacturing sector of crockery and dinnerware. It markets a line of dinnerware, Illuminia, for the first time in its history. Its dinnerware will most likely fall into which of the following new product categories?

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75782

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Designethic Co. is known for selling cards, gift-wrapping materials, and collectibles. In a bid to compete with its counterparts, Designethic added fresh-cut flower arrangements to its range of product offerings in the year 2015. Into which of the following new product categories would the floral arrangements fall?

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75783

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To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The honey-mustard pretzels are examples of:

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75784

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In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap manufacturer, makes certain enhancements to the characteristics and quality of its soaps. Agate's products would best fit into the new product category of:

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75785

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Which of the following categories of new products would present higher risks and uncertainties as well as associated costs of development and launch?

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75786

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Which of the following products define wholly new product categories and are most likely to require consumer learning or incorporate a very new technology?

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75787

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A "me-too" product is most likely a:

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75788

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Which of the following statements is true of new product categories?

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75789

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Which of the following is true of new product categories?

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75790

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Which of the following is the least innovative new product category?

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