Media Literacy Terms Quiz

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Match the following terms with their definitions.

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Analog

Audience

Consumers

Dominant

Ideology/Ideological

Mass Media

Medium

Narrative

Oppositional

Construct or Construction

Critical

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The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text.

When a text is read by the audience in a way that is intended by the creators of the text.

A reflective position on the meaning, biases or value messages of a text.

A critical position that is opposite to the values and ideology intended by the creators of a media text, usually the dominant reading of a text.

Refers to those media that are designed to be consumed by large audiences through the agencies of technology

How the plot or story is told; the coherent sequencing of events across time and space.

How we as individuals understand the world in which we live.

An agency by which something is accomplished, conveyed, or transferred

The process by which a media text is shaped and given meaning through a process that is subject to a variety of decisions and is designed to keep the audience interested in the text.

Media software which has a physical quality and presence

The audience for whom a commercial media text is constructed and who responds to the text with commercial activity.