Mass Media A2 Sociology AQA

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Match the words to their correct definitions

Match the text (click and drag)   

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Match the text

Hypodermic syringe model

Active audience approaches

Uses and gratifications model

Selective exposure

Click and drag

theories that stress the effects of the media are limited because people are not easily influenced.

the view that the media are very powerful and the audience very weak. The media can ‘inject’ their messages into the audience, who accept them uncritically.

the idea that people only watch, listen or read what they want to.

the view that people use the media for their own purposes.


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