Marketing App and Comm Revision - Social Marketing and Innovation

marketing-app-and-comm-revision-social-marketing

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Question 1 of 1

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Define Social Marketing - Efforts Largely by the ? to encourage Positive ? within Society

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Social Marketing cannot compete on ? vs Consumer Marketing

Select the correct answer(s).

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Social Marketing must be make ? as it cannot compete on scale

Select the correct answer(s).

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What are the objectives of Social Marketing?

Select the correct answer(s).

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Define the 2 of 4Ps that apply to Social Marketing?

Fill in the blanks

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Which are the so called 'Mental Biases' Social Marketers tap into?

Select the correct answer(s).

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Order the Health Belief Model!

Match the text (click and drag)

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Match the Text
1
2
3
4
5
6

Click and drag
Believe Consequences are Severe
Believe Changed Behaviour will reduce Threat/Lead to Positive Consequences
Believe He/She is Capable of New Behaviour
Beleive Cost of old Behaviour > Benefit
Believe they are at risk from Current Behaviour
Encounter Trigger that affects readiness to Change/Preform new Behaviour

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Which is a major factor of Social Marketing that has to be considered?

Select the correct answer(s).

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Order the Overall Strategies for Social Marketing below:

Match the text (click and drag)

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Match the Text
1
2
3
4
5
6

Click and drag
Perceived Barrier
Perceived Benefit
Cue to Action
Perceived Susceptibility
Self Efficacy
Perceived Security

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Innovation is not just a single act of Intention, but a collection of ?

Select the correct answer(s).

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What are these Sub-Processes?

Select the correct answer(s).

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Label the types of Novel Market and Technology Combo

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Low-Novel Market + Low-Novel Tech:

Novel Market + Low-Novel Tech:

Low-Novel Market + Novel Tech:

Novel Market + Novel Tech:

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What are the main categories of Innovation?

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What are the main constituents of Technological Innovation?

Select the correct answer(s).

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Match Together the Dimensions of Innovation

Match the text (click and drag)

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Match the text
Component Level + Incremental
Component Level + Middle
Component Level + Radical
System Level + Incremental
System Level + Middle
System Level + Radical

Click and drag
New Components for Existing System
New Version of Car/TV/Airplane
Advanced Materials to improve component performance (Graphene)
New Generation e.g MP3/Download vs CDs
Improvement to Components
Complete Transformation - Steam power, IT, Bio-Technology

Marketing App and Comm Revision - Social Marketing and Innovation

Question 1 of 1

Time Left

Define Social Marketing - Efforts Largely by the ? to encourage Positive ? within Society

Fill in the blanks

(0/0)

Social Marketing cannot compete on ? vs Consumer Marketing

Select the correct answer(s).

(0/0)

Social Marketing must be make ? as it cannot compete on scale

Select the correct answer(s).

(0/0)

What are the objectives of Social Marketing?

Select the correct answer(s).

(0/0)

Define the 2 of 4Ps that apply to Social Marketing?

Fill in the blanks

(0/0)

Which are the so called 'Mental Biases' Social Marketers tap into?

Select the correct answer(s).

(0/0)

Order the Health Belief Model!

Match the text (click and drag)

(0/0)

1

2

3

4

5

6

Believe Consequences are Severe

Believe Changed Behaviour will reduce Threat/Lead to Positive Consequences

Believe He/She is Capable of New Behaviour

Beleive Cost of old Behaviour > Benefit

Believe they are at risk from Current Behaviour

Encounter Trigger that affects readiness to Change/Preform new Behaviour

Which is a major factor of Social Marketing that has to be considered?

Select the correct answer(s).

(0/0)

Order the Overall Strategies for Social Marketing below:

Match the text (click and drag)

(0/0)

1

2

3

4

5

6

Perceived Barrier

Perceived Benefit

Cue to Action

Perceived Susceptibility

Self Efficacy

Perceived Security

Innovation is not just a single act of Intention, but a collection of ?

Select the correct answer(s).

(0/0)

What are these Sub-Processes?

Select the correct answer(s).

(0/0)

Label the types of Novel Market and Technology Combo

Fill in the blanks

(0/0)

What are the main categories of Innovation?

Fill in the blanks

(0/0)

What are the main constituents of Technological Innovation?

Select the correct answer(s).

(0/0)

Match Together the Dimensions of Innovation

Match the text (click and drag)

(0/0)

Component Level + Incremental

Component Level + Middle

Component Level + Radical

System Level + Incremental

System Level + Middle

System Level + Radical

New Components for Existing System

New Version of Car/TV/Airplane