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The contents of a business plan:

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Match the text

(I) Cover Page

(II) Executive Summary

(III) Table of Contents

(IV) Company Description

(V) Product or Service Description

(VI) Marketing

(VII) Operating Plan

(VIII) Management

(IX) Financial Plan

(X) Supporting Details/Appendix

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Specifies financial needs and expected financing sources.

One-to-three-page overview of the total business plan.

Provides supplementary materials to the plan such as resumes and other supporting data.

Explains the type of manufactuing or operating system to be used.

Identifies the type of company: manufacturing, retail, etc.

Has two key parts, the market analysis and the market plan.

Lists major sections with page numbers for both the body and the body and the appendices of the plan.

Identifies the key players- the management team, active investors, and directors- and cites the experience and competence they possess.

Describes the product or service and indicates what is unique about it.


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