EVNT2004 Mid Sem

evnt2004-mid-sem

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439123

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What is the purpose of an exhibition?

to promote products

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{"id":1947372,"question_id":"439123","created_at":"2018-04-23 08:34:09","updated_at":"2018-04-23 08:34:09","answerTitle":"to promote products","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439129

120

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The Portfolio Approach - Local Events

low tourist demand, low value

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{"id":1947386,"question_id":"439129","created_at":"2018-04-23 08:40:31","updated_at":"2018-04-23 08:40:31","answerTitle":"low tourist demand, low value ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439130

120

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The Portfolio Approach - Regional Events

medium tourist demand, medium value

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{"id":1947387,"question_id":"439130","created_at":"2018-04-23 08:40:54","updated_at":"2018-04-23 08:40:54","answerTitle":"medium tourist demand, medium value","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439132

120

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The Portfolio Approach - Periodic Hallmark Events

high tourist demand, high value

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{"id":1947388,"question_id":"439132","created_at":"2018-04-23 08:41:26","updated_at":"2018-04-23 08:41:26","answerTitle":"high tourist demand, high value ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439133

120

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The Portfolio Approach - Occasional Mega Events

high tourist demand, high value

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{"id":1947389,"question_id":"439133","created_at":"2018-04-23 08:41:52","updated_at":"2018-04-23 08:41:52","answerTitle":"high tourist demand, high value ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439135

300

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Umbrella Strategies

- bidding for events - franchising events - developing & enhancing existing events - creating new events

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{"id":1947396,"question_id":"439135","created_at":"2018-04-23 08:42:53","updated_at":"2018-04-23 08:42:53","answerTitle":"- bidding for events \r\n- franchising events \r\n- developing & enhancing existing events \r\n- creating new events ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439137

300

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Strategy

set of decisions for an event that will guide the opportunity identification & selection, management & evaluation

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{"id":1947397,"question_id":"439137","created_at":"2018-04-23 08:43:59","updated_at":"2018-04-23 08:43:59","answerTitle":"set of decisions for an event that will guide the opportunity identification & selection, management & evaluation ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439138

120

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Tactics

actions to enact the strategy across an events marketing mix

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{"id":1947398,"question_id":"439138","created_at":"2018-04-23 08:44:21","updated_at":"2018-04-23 08:44:21","answerTitle":"actions to enact the strategy across an events marketing mix","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439139

300

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Vision Statement

describes what an event organisation is seeking to achieve in the longer term through the conduct of an event

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{"id":1947399,"question_id":"439139","created_at":"2018-04-23 08:45:02","updated_at":"2018-04-23 08:45:02","answerTitle":"describes what an event organisation is seeking to achieve in the longer term through the conduct of an event ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439140

300

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Mission Statement

describes the broadest terms the task that the event organisation has set for itself

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{"id":1947400,"question_id":"439140","created_at":"2018-04-23 08:45:38","updated_at":"2018-04-23 08:45:38","answerTitle":"describes the broadest terms the task that the event organisation has set for itself ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439141

300

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Porters 5 Forces

1. rivalry 2. threats 3. bargaining power of suppliers 4. bargaining power of buyers 5. threats of substitute products

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{"id":1947401,"question_id":"439141","created_at":"2018-04-23 08:47:20","updated_at":"2018-04-23 08:47:20","answerTitle":"1. rivalry \r\n2. threats \r\n3. bargaining power of suppliers\r\n4. bargaining power of buyers \r\n5. threats of substitute products ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439143

120

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Event Marketing Objectives Must be...

1. profit oriented 2. market oriented 3. SMART

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{"id":1947402,"question_id":"439143","created_at":"2018-04-23 08:48:12","updated_at":"2018-04-23 08:48:12","answerTitle":"1. profit oriented \r\n2. market oriented \r\n3. SMART ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439145

240

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Diversification Growth - Concentric Strategy

new products that have technological synergies with existing product lines but may appeal to different customers

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{"id":1947405,"question_id":"439145","created_at":"2018-04-23 08:50:32","updated_at":"2018-04-23 08:50:32","answerTitle":"new products that have technological synergies with existing product lines but may appeal to different customers ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439147

300

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Diversification Growth - Horizontal Strategy

new products that could appeal to current customers even though the products are not related to the current product line

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{"id":1947406,"question_id":"439147","created_at":"2018-04-23 08:51:30","updated_at":"2018-04-23 08:51:30","answerTitle":"new products that could appeal to current customers even though the products are not related to the current product line","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

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439149

300

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Diversification Growth - Conglomerate Strategy

new businesses that have no relationship to its current technology, products or markets

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{"id":1947410,"question_id":"439149","created_at":"2018-04-23 08:52:09","updated_at":"2018-04-23 08:52:09","answerTitle":"new businesses that have no relationship to its current technology, products or markets ","isAnswerCorrect":"1","isAnswerBlank":null,"isInSecondMatchingColumn":null,"sequenceOrder":null,"lang":"","type":0}

EVNT2004 Mid Sem

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