e-Commerce

e-commerce

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This is a strategy that offers a diversified product line and entices customers to purchase more often.

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Explanation

Differentiation—Companies that offer a diversified product line entice customers to purchase more often, which can help an institution maintain visibility and is a central key to survival and growth for businesses in the new electronic marketplace

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Websites in this category engage visitors in activities that demand a high degree of participation while offering entertainment.

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Explanation

Entertainment: Websites in this category engage visitors in activities that demand a high degree of participation while offering entertainment.

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An organization that is the exclusive sponsor of an event of public interest, and use its website to extend its audience reach.

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Explanation

Exclusive Sponsors: An organization that is the exclusive sponsor of an event of public interest, and use its website to extend its audience reach.

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The town hall has gone virtual, and these public forums are found on the web. These attractors can have broad traffic potential when the figure is of national importance or is a renowned specialist in a domain.

Select the correct answer(s).

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Explanation

The Town Hall: The town hall has gone virtual, and these public forums are found on the web. These attractors can have broad traffic potential when the figure is of national importance or is a renowned specialist in a domain.

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Web gifts typically include digitized material such as software (e.g., screensavers and utilities), photographs, digital paintings, research reports, and non-digital offerings (e.g., a T-shirt).

Select the correct answer(s).

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Explanation

Gift Shop: Web gifts typically include digitized material such as software (e.g., screensavers and utilities), photographs, digital paintings, research reports, and non-digital offerings (e.g., a T-shirt).

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By directly meeting their information needs, a web site can be highly attractive to existing customers. Many organizations now use their website to support the ownership phase of the customer service life cycle.

Select the correct answer(s).

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Explanation

Customer Service Center: By directly meeting their information needs, a web site can be highly attractive to existing customers. Many organizations now use their website to support the ownership phase of the customer service life cycle.

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This category includes web versions of the popular games.

Select the correct answer(s).

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Explanation

Entertainment includes web versions of the popular games.

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