CUNA Marketing School - Year 1

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Question 1 of 1

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1. Disruption in a brand creates _____ and cuts through the noise:

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Great Brands...

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The Brain Processes images how many times faster?

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____________ is not about making money. It is the belief of why you exist.

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Branding is not a marketing function, it is a ______ function

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______ is what differentiates us.

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Our strength is creating _____ connections between you and your brand.

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What are the five pillars to consider when creating a strategic marketing plan? Alignments, Accountability, Goals Results, and…

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How often should you review your goals with your team?

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10. You should always have the right people at the table when developing your strategic marketing plan. Which of the following shouldn’t be at the table:

Select the correct answer(s).

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11. When setting goals, you need to set a weight percentage to each of them by level of importance. Which category should hold the highest amount of weight:

Select the correct answer(s).

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How many BHAGs should you have?

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13. Having a strategic marketing plan tells you what you should be doing, as well as:

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14. Each CU in the markets we serve can be similar yet different. There are several ways to allocate your dollars. You can Allocate by campaign and _______

Select the correct answer(s).

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CUNA Marketing School - Year 1

Question 1 of 1

Time Left

1. Disruption in a brand creates _____ and cuts through the noise:

Select the correct answer(s).

(0/0)

Great Brands...

Select the correct answer(s).

(0/0)

The Brain Processes images how many times faster?

Fill in the blanks

(0/0)

____________ is not about making money. It is the belief of why you exist.

Select the correct answer(s).

(0/0)

Branding is not a marketing function, it is a ______ function

Select the correct answer(s).

(0/0)

______ is what differentiates us.

Select the correct answer(s).

(0/0)

Our strength is creating _____ connections between you and your brand.

Select the correct answer(s).

(0/0)

What are the five pillars to consider when creating a strategic marketing plan? Alignments, Accountability, Goals Results, and…

Select the correct answer(s).

(0/0)

How often should you review your goals with your team?

Select the correct answer(s).

(0/0)

10. You should always have the right people at the table when developing your strategic marketing plan. Which of the following shouldn’t be at the table:

Select the correct answer(s).

(0/0)

11. When setting goals, you need to set a weight percentage to each of them by level of importance. Which category should hold the highest amount of weight:

Select the correct answer(s).

(0/0)

How many BHAGs should you have?

Select the correct answer(s).

(0/0)

13. Having a strategic marketing plan tells you what you should be doing, as well as:

Select the correct answer(s).

(0/0)

14. Each CU in the markets we serve can be similar yet different. There are several ways to allocate your dollars. You can Allocate by campaign and _______

Select the correct answer(s).

(0/0)

15. The belief that ___________ is what differentiates us is the single biggest roadblock to a single differentiated brand –

Select the correct answer(s).

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