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Consumer Behaviour

consumer-behaviour-2

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Which categories are in the Core Benefit Model?

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Fill in the Features of the Actual Product layer? (Core Benefit)

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Fill out the characteristics of the Augmented Product (Core Benefit Model)

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Order the Decision Model - Degrees of Involvement:

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Evaluation of Alternatives
Outcome
Product Choice
Problem Recognition
Information Search

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Match the correct Degree of Involvment

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Lengthy Decisions
Habitual Decisions

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Need Recognition is when there is movement from ? to ?

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Opportunity Recognition is when the ? rises above ?

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Needs - Order Maslow's Heirarchy

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Self-Actualisation
Safety and Security Needs (Protection, Order, Stability)
Social Needs (Affection, Friendship, Belonging)
Psychological Needs (Food, Water, Air, Shelter, Sex)
Ego Needs (Prestige, Status, Self-Esteem)

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What is a Generic Goal?

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What is the other type of Goal?

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Order the Memory Perception Model

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Recall
Perception
Exposure
Rehersal
Attention
Long-Term Memory
Short-Term Memory

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What does the Memory Perception Model Drive?

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What is Shape Brand Experience?

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What is Brand Awareness?

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Which of these are Brand Associatons?

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