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Case study theorists

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Name features of the traditional rep of masculinity

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Name features of the modern rep of masculinity

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What is the metrosexual- Heres the words: YOUNG, SINGLE, STRAIGHT, GAY, FEMININE, HIGH EARNING

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Explanation

The metrosexual is a straight white male who is single, young and high earning which is assumed to be gay because he emits feminine qualities e.g. shopping, cosmetic use

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The metrosexual is a

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white male who is

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and is assumed to be

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because he emits

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qualities.

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David Gauntlett stated that...

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LGBT are still
However this is slowly
Prime time audiences can get
This demonstrates a new
Identities are not given

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Changing
comfertable way of living
under represented in mainstream media
to know new characters
they are constructed

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Various identity theories

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Julian Mcdougal
Rosalind Blunt
Judith Williamson
Tim O'Sullivan
Tim O'Sullivan

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Adverts draw heavily on ideologies to represent gay men which audience can consume
Ideologies produce a partial and sensitive view on reality.
Media saturated world has created a blurred distinction between media and reality
Marxism shows that the media can circulate or undermine dominant ideologies/stereotypes
Ideologies are not simple ideas they are myths we live by

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What is the Gay gaze- Steve Neal

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Richard Dyer

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Hypodermic syringe theory definition: Heres the words- MINDS, BELIEVE, MEDIA, HYPODERMICALLY DRUGGED

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Meanings are

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into audiences

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meaning they

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what the

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is saying

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Which statement about Queer theory goes with which?

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Queer theory was placed
Identities are not fixed
Idenitities consist of
Societ likes to challenge
Queer theory actually

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all notions of fixed identity
or determine who we are
has nothing to do with the LGBT specifically
much more than just certian groups and qualities
forward by Judith Butler

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What is the dual exclusion and who said it?

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Explanation

Kobena Mercer introduced audiences to the idea of the gay black man, seen in Six Degrees of seperation and Moonlight, which allows more diverse representations to be formed

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The 4 different responses in Audience reception theory

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Preferred
Negiotated
Abberant
Oppositional

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what the media want
complete different meaning
the opposite to what the media want
what the audience decide

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