BUSM 241 - Midterm 2

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0 [{"id":449804,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:22:03","updated_at":"2018-05-04 18:24:45","questionName":"Advertising and publicity are best at creating which of the following?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":6,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449816,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:33:42","updated_at":"2018-05-04 18:24:45","questionName":"The ultimate marketing goals of using social media are","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":14,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449810,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:27:20","updated_at":"2018-05-04 18:24:45","questionName":"Nestle wants to use social media to advertise its new peppermint drumstick ice cream. The media goal is to generate awareness and build a community around its new drumsticks with creamy venter filling. Which social media service would be best?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":10,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449808,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:25:57","updated_at":"2018-05-04 18:24:45","questionName":"Bob runs his own business called the Taco Truck. He is changing locations around NYC every day during the lunch hours. He wants to start using social media to send short messages to all of his customers to let them know where his truck will be parked every day. Which type of social media should he begin using?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":9,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449799,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:18:11","updated_at":"2018-05-04 18:24:45","questionName":"The local radio station broadcasts a story about a dry cleaner chain that requested coat donations. The dry cleaners would clean the coats and deliver them to people in need. The various addresses of the dry cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it is benefiting from which of the following?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":3,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449800,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:19:28","updated_at":"2018-05-04 18:24:45","questionName":"Advertisers need to make the ___ obvious because normal people ignore ads unless they are in the market to buy or looking to justify their purchase decision. ","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":4,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449805,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:22:58","updated_at":"2018-05-04 18:24:45","questionName":"Why do companies promote?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":7,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449815,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:32:42","updated_at":"2018-05-04 18:24:45","questionName":"Social media may be more effective than traditional marketing communication channels because it offers more flexibility for content and duration.","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":13,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449792,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:13:04","updated_at":"2018-05-04 18:24:45","questionName":"A banner ad on bhg.com for the Kindle Fire says, \"Enjoy your favorite magazines! Up to 87% off. Click here.\" Like most banner ads, this ad's main objective is which of the following?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":0,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449796,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:16:22","updated_at":"2018-05-04 18:24:45","questionName":"A creative brief consists of four segments. The Snickers brand is the best-selling candy bar of all time and is estimated to have annual global sales over $2 billion. Since the brand was introduced, Snickers has been known \"for its ability to replenish needed energy, indulging cravings for something sweet and nourishing, and its ability to satisfy\". This example of which part of the creative brief?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":2,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449793,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:14:09","updated_at":"2018-05-04 18:24:45","questionName":"The most important method of promotion for consumer goods is","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":1,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449807,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:24:22","updated_at":"2018-05-04 18:24:45","questionName":"As a budding social media intern, you know that ___ is the fuel driving internet traffic","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":8,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449811,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:28:09","updated_at":"2018-05-04 18:24:45","questionName":"Which cost figures best represents a firm's success using Facebook?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":11,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449801,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:20:14","updated_at":"2018-05-04 18:24:45","questionName":"Marketing managers use a(n) ___ to communicate strategy to advertising agencies.","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":5,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449814,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:32:08","updated_at":"2018-05-04 18:24:45","questionName":"Social media marketing may be more effective than traditional marketing because social media does which of the following?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":12,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null}]
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Advertising and publicity are best at creating which of the following?

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