BUSM 241 - Midterm 2

Exit

Question 1 of 1

  Time Left


0 [{"id":449793,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:14:09","updated_at":"2018-05-04 18:24:45","questionName":"The most important method of promotion for consumer goods is","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":1,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449811,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:28:09","updated_at":"2018-05-04 18:24:45","questionName":"Which cost figures best represents a firm's success using Facebook?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":11,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449814,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:32:08","updated_at":"2018-05-04 18:24:45","questionName":"Social media marketing may be more effective than traditional marketing because social media does which of the following?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":12,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449796,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:16:22","updated_at":"2018-05-04 18:24:45","questionName":"A creative brief consists of four segments. The Snickers brand is the best-selling candy bar of all time and is estimated to have annual global sales over $2 billion. Since the brand was introduced, Snickers has been known \"for its ability to replenish needed energy, indulging cravings for something sweet and nourishing, and its ability to satisfy\". This example of which part of the creative brief?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":2,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449808,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:25:57","updated_at":"2018-05-04 18:24:45","questionName":"Bob runs his own business called the Taco Truck. He is changing locations around NYC every day during the lunch hours. He wants to start using social media to send short messages to all of his customers to let them know where his truck will be parked every day. Which type of social media should he begin using?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":9,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449815,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:32:42","updated_at":"2018-05-04 18:24:45","questionName":"Social media may be more effective than traditional marketing communication channels because it offers more flexibility for content and duration.","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":13,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449805,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:22:58","updated_at":"2018-05-04 18:24:45","questionName":"Why do companies promote?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":7,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449804,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:22:03","updated_at":"2018-05-04 18:24:45","questionName":"Advertising and publicity are best at creating which of the following?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":6,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449807,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:24:22","updated_at":"2018-05-04 18:24:45","questionName":"As a budding social media intern, you know that ___ is the fuel driving internet traffic","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":8,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449816,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:33:42","updated_at":"2018-05-04 18:24:45","questionName":"The ultimate marketing goals of using social media are","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":14,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449792,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:13:04","updated_at":"2018-05-04 18:24:45","questionName":"A banner ad on bhg.com for the Kindle Fire says, \"Enjoy your favorite magazines! Up to 87% off. Click here.\" Like most banner ads, this ad's main objective is which of the following?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":0,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449810,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:27:20","updated_at":"2018-05-04 18:24:45","questionName":"Nestle wants to use social media to advertise its new peppermint drumstick ice cream. The media goal is to generate awareness and build a community around its new drumsticks with creamy venter filling. Which social media service would be best?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":10,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449800,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:19:28","updated_at":"2018-05-04 18:24:45","questionName":"Advertisers need to make the ___ obvious because normal people ignore ads unless they are in the market to buy or looking to justify their purchase decision. ","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":4,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449801,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:20:14","updated_at":"2018-05-04 18:24:45","questionName":"Marketing managers use a(n) ___ to communicate strategy to advertising agencies.","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":5,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":449799,"quiz_id":"23099","answer_id":null,"answerType_id":"0","created_at":"2018-05-03 18:18:11","updated_at":"2018-05-04 18:24:45","questionName":"The local radio station broadcasts a story about a dry cleaner chain that requested coat donations. The dry cleaners would clean the coats and deliver them to people in need. The various addresses of the dry cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it is benefiting from which of the following?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":3,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null}]
449793
0
60
block

The most important method of promotion for consumer goods is

Select the correct answer(s).  

(0/0)














449811
0
60
none
449814
0
60
none
449796
0
60
none
449808
0
60
none
449815
0
60
none
449805
0
60
none
449804
0
60
none
449807
0
60
none
449816
0
60
none
449792
0
60
none
449810
0
60
none
449800
0
60
none
449801
0
60
none
449799
0
60
none