BUSM 241 - Midterm 1

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0 [{"id":446469,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 16:25:38","updated_at":"2018-05-02 01:29:13","questionName":"Statistical data of a population is referred to as","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":2,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446524,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:15:29","updated_at":"2018-05-02 01:29:13","questionName":"What does it mean if a company is \"global\"?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":10,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446511,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:08:39","updated_at":"2018-05-02 01:29:13","questionName":"Corning Glass sold Pyrex in both France and the United States. The same product was marketed differently in the two countries, according to culture. Which type of market entry strategy was used in this scenario?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":6,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446528,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:17:22","updated_at":"2018-05-02 01:29:13","questionName":"On a trip to Disneyworld in Florida, you notice that there are many fast food chains that you recognize from home in Southern California. Specifically, there are McDonald's restaurants every few blocks. You feel comfortable eating at these restaurants because they are very similar to the restaurants near your home. This is an example of McDonald's acting as a ___ company within the United States.","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":11,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446531,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:19:20","updated_at":"2018-05-02 01:29:13","questionName":"In 1968, US Electronic Industries Association (EIA) filed a lawsuit, claiming that several Japanese manufacturers were selling televisions in the United States at prices lower than Japan, causing US manufacturers to record severe losses. This is an example of","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":12,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446465,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 16:23:16","updated_at":"2018-05-02 01:29:13","questionName":"In 1998, California passed a bottle bill that refunds money back to the consumer when they recycle their containers. This is an example of which of the following factors?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":0,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446522,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:14:28","updated_at":"2018-05-02 01:29:13","questionName":"The pricing of goods at less than their cost of production or less than their price in the home market is considered","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":9,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446506,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:06:06","updated_at":"2018-05-02 01:29:13","questionName":"McDonald's maintains its Golden Arches worldwide along with several menu items. However, in Japan a Ebi fillet burger (which is made of shrimp) is sold, which isn't available in America. McDonald's employs which global marketing strategy?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":4,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446514,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:10:12","updated_at":"2018-05-02 01:29:13","questionName":"McDonald's does not sell beef products at their restaurants in India. This is an example of McDonald's acting","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":7,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446520,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:13:34","updated_at":"2018-05-02 01:29:13","questionName":"Kraft recently launched the Oreo cookie in China, hiring a consultant to help develop the product. The consultant conducted focus groups the evaluated hundreds of recipes to find the right taste for the Chinese market, which made the Oreo one of the most successful cookies in Chinese history. By adapting the Oreo for China, Kraft was avoiding the shortsightedness that comes with","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":8,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446509,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:07:32","updated_at":"2018-05-02 01:29:13","questionName":"To enter global markets, Harley Davidson exports their products, BMW develops foreign based manufacturing facilities, McDonalds joins investors to create a local business, and Coca-Cola makes licensing agreements. Which of the four companies will receive the highest return while also having the highest risk factor?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":5,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446467,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 16:24:37","updated_at":"2018-05-02 01:29:13","questionName":"_____ is an example of a controllable factor, while ___ is an example of an uncontrollable factor.","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":1,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446534,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 17:20:43","updated_at":"2018-05-02 01:29:13","questionName":"Starbucks announced that it will be opening cafes across India, as a combined effort with the Indian company Tata Global Beverages Limited. Each company will own 50% of the undertaking, called TATA Starbucks Limited. This is an example of","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":13,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446471,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 16:27:01","updated_at":"2018-05-02 01:29:13","questionName":"Like strengths, weaknesses are only meaningful when","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":3,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null},{"id":446790,"quiz_id":"22875","answer_id":null,"answerType_id":"0","created_at":"2018-04-30 22:08:58","updated_at":"2018-05-02 01:29:13","questionName":"Six months ago, Gary made his last $200 monthly payment on a 12 year-old Nissan Sentra that he purchased used two years ago. Last week, Gary calculated that during the past 10 months his average repair costs on the Sentra, which now has 190,000 miles, has been $300 per month-about the same as what he would expect to pay if he were to purchase a new Honda Civic. Based upon the model of consumer behavior, how would you characterize Gary's current state?","questionTimeSeconds":"0","questionTimeMinutes":"1","questionImagePath":null,"position":14,"explanation":"","question_score_id":null,"lang":"","questionAudioPath":null}]
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