So that they can

their activity with it and give it a sense of

. Success and

can also be measured against these.

A business must ensure that

cash is flowing into the business in order to cover the

it must pay out in a

. Maintaining a healthy

is therefore

for all businesses

Entrapuners are

and they reap the subsequent

that come with

or bear the

that come with failure. The initial motivation for doing so

. Once it's been established, the

and manager of the business must try and keep it's

as low as possible and enough profit needed for

. Although, a businesses main reason for establishment may be more than just survival. This is known as their

.

A business objective is a goal that must be achieved in order to

the stated aims of an

department or individual

. They aren't usually

term and can be corporate or

.

Functionsal objectives are specific to each

/operational area's of a business where as corporate are more for the business as a

. Hwever, before these can be set, the understanding of the organisaions overall

needs to be

.