6- Branding (IED-english for design II)

branding-english-for-design-ii

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Question 1 of 1

Time Left

317833

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what is the product being advertised?

Select the correct answer(s).

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Even if you don’t know the product, who is the target customer?

Select the correct answer(s).

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317835

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Are men included in the target customer group?

Select the correct answer(s).

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317836

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What does the ad portray about the price of the product?

Select the correct answer(s).

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Which market segment is being targeted in terms of profession, lifestyle and age group?

Select the correct answer(s).

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This latest piece of promotion from the OPI brand is undeniably compelling. The __________they are trying to put across to the buying public is definitely that they are cool, contemporary and high-quality.

Select the correct answer(s).

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Does their image equate to their ___________ ? I think the answer would be a definite, ‘yes’. Every person that I’ve shown this to has been super impressed with the creativity, images, music and the slow reveal of the product.

Select the correct answer(s).

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317843

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Is OPI the market leader ? I’m afraid that my knowledge of nail products is not good enough to know, but the large marketing budget would suggest that this is a ____________ with pricing to match, rather than an economy brand .

Select the correct answer(s).

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It’s also an amazing ad because it appeals to a far larger customer base than just the _____________ alone. Nail varnish typically would be aimed at females, but this campaign is ticking all the right boxes for brand awareness for all those boyfriends and husbands out there.

Select the correct answer(s).

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OK, they are not going to be the CONSUMER, but now the males who have seen this ad would certainly have OPI in their consideration set (possibly the only product in their brand consideration ). For existing female customers it works extremely well serving to cement_______ .

Select the correct answer(s).

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For me, a very interesting aspect of the ad are the models, or shall we say the brand representatives or ambassadors ? If you consider the top models used for fashion mega brands like Gucci, D&G etc, these girls are a lot lower down the scale. Likewise, whilst they are great dancers, they are not the absolute best – if you compare them to a Russian primera ballerina or aleading flamenco dancer etc. This is clever casting from the CREATIVES in the advertising group to appeal to the right _____________ of customers, positioning this brand as ‘obtainable’ (as opposed to unobtainable) for female teenagers and twenty-somethings … whilst at the same time remaining aspirational. This is clearly PITCHED as a product for the cool girl in the street in 2013.

Select the correct answer(s).

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The only downfall I can see is in answering the question, ‘Does the product live up to expectations?’ It could well be that after seeing this ad, the ‘want factor’ could be very high and it could turn into a MUST HAVE ITEM . However, assuming that this range might be priced at 14.99 EUR (a nice piece of _________________________), then there might be some post-purchase dissonance (as opposed to post-purchase consonance ) coming into play. After all, the über-cool advert may lead a customer to believe that this product is going to change their lives and make them super cool or sexy, but at the end of the day it is only nail varnish!

Select the correct answer(s).

(0/0)

318059

120

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the advert is only aimed at females.

Select the correct answer(s).

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The product uses a psychological pricing policy.

Select the correct answer(s).

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6- Branding (IED-english for design II)

Question 1 of 1

Time Left

what is the product being advertised?

Select the correct answer(s).

(0/0)

Even if you don’t know the product, who is the target customer?

Select the correct answer(s).

(0/0)

Are men included in the target customer group?

Select the correct answer(s).

(0/0)

What does the ad portray about the price of the product?

Select the correct answer(s).

(0/0)

Which market segment is being targeted in terms of profession, lifestyle and age group?

Select the correct answer(s).

(0/0)

This latest piece of promotion from the OPI brand is undeniably compelling. The __________they are trying to put across to the buying public is definitely that they are cool, contemporary and high-quality.

Select the correct answer(s).

(0/0)

Does their image equate to their ___________ ? I think the answer would be a definite, ‘yes’. Every person that I’ve shown this to has been super impressed with the creativity, images, music and the slow reveal of the product.

Select the correct answer(s).

(0/0)

Is OPI the market leader ? I’m afraid that my knowledge of nail products is not good enough to know, but the large marketing budget would suggest that this is a ____________ with pricing to match, rather than an economy brand .

Select the correct answer(s).

(0/0)

It’s also an amazing ad because it appeals to a far larger customer base than just the _____________ alone. Nail varnish typically would be aimed at females, but this campaign is ticking all the right boxes for brand awareness for all those boyfriends and husbands out there.

Select the correct answer(s).

(0/0)

OK, they are not going to be the CONSUMER, but now the males who have seen this ad would certainly have OPI in their consideration set (possibly the only product in their brand consideration ). For existing female customers it works extremely well serving to cement_______ .

Select the correct answer(s).

(0/0)

Select the correct answer(s).

(0/0)

Select the correct answer(s).

(0/0)

the advert is only aimed at females.

Select the correct answer(s).

(0/0)

The product uses a psychological pricing policy.

Select the correct answer(s).

(0/0)

the company did not use brand ambassadors in the advert.

Select the correct answer(s).

(0/0)

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