Brand Management

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Brand identity as a system of codes

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The heritage

The stylistic identity

The communication identity

The retail identity

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is the brand tradition, mythology and story telling. It is originated from people, products, places, year of foundation

is a permanent set of communication codes (messages, tone of voice, atmosphere, models, media) defining the brand unique and long term image

is a permanent set of stylistic codes (fabrics, textures, colors, patterns, volumes, silhouettes, use of logo) defining the brand unique and long term style


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