Ad Tech Test - 2017

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0 [{"id":334702,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:21:30","updated_at":"2017-12-09 11:56:08","questionName":"Complete this quote from Marissa Mayer, CEO @Yahoo ! : \u00ab the opposite of programmatic is... ","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":5,"explanation":"L'oppos\u00e9 du programmatic est \"manuel\", programmatic \u00e9tant une automatisation.","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334703,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:22:26","updated_at":"2017-12-09 11:56:08","questionName":"If we consider the \u00ab programmatic transformation \u00bb as a combination of \u00ab digitalization, Automation, Use of Data, Machine Learning and User Focus \u00bb, we can state that \u00ab only the media & Advertising industry goes through this change. \u00bb","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":6,"explanation":"Non, la transformation programmatic n'est pas unique aux m\u00e9dias et \u00e0 la publicit\u00e9: on utilise de la data et du temps r\u00e9el pour prendre des d\u00e9cisions: pour d\u00e9cider par exemple du choix de la couleur de la voiture (Renault) > c'est de l'optimisation en rapp","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334699,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:15:32","updated_at":"2017-12-09 11:56:08","questionName":"Paid Search is considered as the first programmatic area of media and advertising to bring Real-Time Bidding (RTB) technolohies to this industry.","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":2,"explanation":"True: Google a lanc\u00e9 le RTB avec le search.","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334706,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:26:43","updated_at":"2017-12-09 11:56:08","questionName":"Business to Business advertising is not impacted by Programmatic","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":9,"explanation":"Ex: On pourrait targeter les managers uniquement.","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334708,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:27:51","updated_at":"2017-12-09 11:56:08","questionName":"Select the line with 3 DSPs :","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":11,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334700,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:17:25","updated_at":"2017-12-09 11:56:08","questionName":"What\u2019s another word for non-premium inventory","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":3,"explanation":"Remnant Inventory: C'est donc la partie moins premium de l'inventaire.","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334705,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:26:20","updated_at":"2017-12-09 11:56:08","questionName":"What is the difference between prospecting and retargeting?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":8,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334701,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:20:09","updated_at":"2017-12-09 11:56:08","questionName":"Demand-Side Platforms (DSPs) were built primarily to...","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":4,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334710,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:29:39","updated_at":"2017-12-09 11:56:08","questionName":"In traditional Media, the goal of advertisers is to get the right message in front of the right person at the right time for the best price. The goal of the publishers is to maximize the amount of money they make selling advertising space to advertisers. In the programmatic era, this is not true anymore.","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":13,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334698,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:14:25","updated_at":"2017-12-09 11:56:08","questionName":"With Programmatic techniques you can adapt the visuals that are shown to a customer on an individual basis.","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":1,"explanation":"Yes, it's possible through Dynamic Creatives or dynamic creative optimization (DCO)","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334697,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:13:20","updated_at":"2017-12-09 11:56:08","questionName":"Which series characterizes best Programmatic advertising ?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":0,"explanation":"It's NOT about LOW PRICES.","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334709,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:28:57","updated_at":"2017-12-09 11:56:08","questionName":"In digital advertising, an ad server is a web server which stores advertisements used in online marketing and delivers them to the visitors of digital supports","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":12,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334704,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:23:19","updated_at":"2017-12-09 11:56:08","questionName":"What were originally developed to assist media owners (publishers) in the management of selling their remnant inventory?","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":7,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334707,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:27:01","updated_at":"2017-12-09 11:56:08","questionName":"Buying programmatically is a guarantee for cheaper prices","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":10,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null},{"id":334711,"quiz_id":"17024","answer_id":null,"answerType_id":"0","created_at":"2017-12-09 10:30:49","updated_at":"2017-12-09 11:56:08","questionName":"The DMP acronym means","questionTimeSeconds":"0","questionTimeMinutes":"2","questionImagePath":null,"position":14,"explanation":"","question_score_id":null,"lang":null,"questionAudioPath":null}]
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Complete this quote from Marissa Mayer, CEO @Yahoo ! : « the opposite of programmatic is...

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