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MATCH DEFINITIONS

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creative concept is the ad’s central idea that grabs your attention and sticks in your memory. The lengths to which VM owners will go in order to save their cars is a strong creative concept.

Creativity every effective ad implements a sound strategy. The advertiser develops the ad to meet specific objectives, carefully directs it to a certain audience, creates its message to speak to that audience’s most important concerns, and runs it in media (print, broadcast, or the internet) that will reach its audience most effectively.

effective ads are well executed. That means that the details, the photography, setting, printing, and the production values all have been fine-tuned.

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Creativity

Execution

Strategy