Business Theme 1: Meeting Customer needs - The Market

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Match the words with the definitions

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Market

Mass market

Niche market

Demand

Demand curve

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The quantity that customers are willing and able to buy at a given price in a given period of time.

The largest segment of the market. prices are lower but sales are higher

The amounts (quantity) demanded of a product in the market at different price points

Any place where buyers and sellers will come together to exchange goods or services.

A small segment of a much larger market. Sales are lower but prices are higher


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