Business Communications Exam 3


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  Tijd Over


Match the text blocks.

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Crisis Managment Plan

Performance Review


AIDA Model


Emotional Appeal

Logical Appeal

Marketing Messages




Sales Messages

Selling Points

Social Commerce


Closed Questions



Focus Group


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a logical interpretation of the facts and other information in a report

the particular advantages that readers will realize from a product?s selling points

equal to the sum of all items in the group divided by the number of items in thsy group divided by the number of items in that group

Psychological characteristics of an audience, including personality, attitudes, and lifestyle

message sequence that involves attention, interest, desire, and action

Questions with a fixed range of possible anwensers

the combination of forces that drive people to satisfy their needs

the attempt to chang an audience?s attitudes, beliefs, or actions

Persuasive approach that calls on audience feelings and sympathies rather than facts, figures, and rational arguments

the most attractive feature of a product or service

a neutral, nonecontrversial statement that establishes ground with the reader in an inderect negative message

The simultaneous change in two variables

effort by employees to report concerns about unethical or illegal behavior

employee evaluation procedure giving feedback on performences and guidence for future efforts

a form of group research interview

Persuasive approach that calls on reasoning and evidence

ecomposses any aspect of buying and selling products and services or supporting costumers through the use of social media

plan that defines operational procedures yp deal with a crisis, including communication tasks and responsibilites

Cause-and-effect linkage between two factors, where one of them causes the other to happen

in contrast to marketing messages, sales messages encourage potential buyers to make a purchase decision then and there

promotional messages that usher potential buyers throigh thr purchasing process without asking yhem to make an imediate decision