WK14: Crisis Communication


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WK14: Crisis communication

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텍스트 매치

Crisis types

Stategies: Non existence (refutation)

Strategies: Distancing (avoidance)

Strategies: Ingratiation (attachment)

Strategies: Forgiveness/ Mortification

Strategies: Sympathy

Explicit Evaluation and its linguistic forms

Social Meaning

Affective Meaning

Reflective Meaning

Collocative Meaning

Semantic Prosody

Hedging: linguistic features

Legitimation as a discursive practice (aims)

Annual reports: multimodal features

Broadcast Talk

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One to many interactions: ie. lecture, tv, radio, speeches

Positive/ Negativer meaning of a word through frequent occurances with particular collocations

Denial of crisis. Linguistic: negation, positive impoliteness, negative evaluation of other

Deriving from co-text in which word usually appears

Done through words dentoative meaning ie. good= good

Transferred from other meanings

Accepting responsiblity but positioning self as victim. Linguistic: mitigated imperatives, negative evaluation of other, self reference, passive voice, intensifiers, hyperbole

metaphor, iconicity, magazine design, highlighting key info, photos of board members, displaying numbers

features or values of target group

Trying to build positive associations of brand and transcend crisis. Linguistic: positive evaluation of self and other, future tense, epistemic modality

sudden onset, gradual development, internally generated, externally generated

Offering remediation/ compensation and promising rectification. Linguistic: offers, apologies, negative evaluation of self, comparatives, emotive lexis, deontic modality

Emotions to be associated with brand/sender

An excuse or denial of intention, trying to shift responsibility. Linguistic: negatiob, negative evaluation of other, passive voice, comparatives

to create an ideological space within the institution that can operate, enjoying sufficient social acceptance to pursue its activities freely