Business Communications Exam 3


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  남은 시간


Match the text blocks.

텍스트 일치 (클릭하고 드래그)   


텍스트 매치


Crisis Managment Plan

Performance Review


AIDA Model


Emotional Appeal

Logical Appeal

Marketing Messages




Sales Messages

Selling Points

Social Commerce


Closed Questions



Focus Group


클릭하고 드래그

promotional messages that usher potential buyers throigh thr purchasing process without asking yhem to make an imediate decision

effort by employees to report concerns about unethical or illegal behavior

in contrast to marketing messages, sales messages encourage potential buyers to make a purchase decision then and there

the most attractive feature of a product or service

equal to the sum of all items in the group divided by the number of items in thsy group divided by the number of items in that group

message sequence that involves attention, interest, desire, and action

a neutral, nonecontrversial statement that establishes ground with the reader in an inderect negative message

Cause-and-effect linkage between two factors, where one of them causes the other to happen

the attempt to chang an audience?s attitudes, beliefs, or actions

plan that defines operational procedures yp deal with a crisis, including communication tasks and responsibilites

a form of group research interview

the particular advantages that readers will realize from a product?s selling points

Persuasive approach that calls on audience feelings and sympathies rather than facts, figures, and rational arguments

The simultaneous change in two variables

Persuasive approach that calls on reasoning and evidence

a logical interpretation of the facts and other information in a report

the combination of forces that drive people to satisfy their needs

employee evaluation procedure giving feedback on performences and guidence for future efforts

ecomposses any aspect of buying and selling products and services or supporting costumers through the use of social media

Questions with a fixed range of possible anwensers

Psychological characteristics of an audience, including personality, attitudes, and lifestyle