WK14: Crisis Communication


質問 1 of 1



WK14: Crisis communication




Crisis types

Stategies: Non existence (refutation)

Strategies: Distancing (avoidance)

Strategies: Ingratiation (attachment)

Strategies: Forgiveness/ Mortification

Strategies: Sympathy

Explicit Evaluation and its linguistic forms

Social Meaning

Affective Meaning

Reflective Meaning

Collocative Meaning

Semantic Prosody

Hedging: linguistic features

Legitimation as a discursive practice (aims)

Annual reports: multimodal features

Broadcast Talk


Trying to build positive associations of brand and transcend crisis. Linguistic: positive evaluation of self and other, future tense, epistemic modality

Done through words dentoative meaning ie. good= good

An excuse or denial of intention, trying to shift responsibility. Linguistic: negatiob, negative evaluation of other, passive voice, comparatives

features or values of target group

One to many interactions: ie. lecture, tv, radio, speeches

to create an ideological space within the institution that can operate, enjoying sufficient social acceptance to pursue its activities freely

Offering remediation/ compensation and promising rectification. Linguistic: offers, apologies, negative evaluation of self, comparatives, emotive lexis, deontic modality

Deriving from co-text in which word usually appears

Emotions to be associated with brand/sender

Denial of crisis. Linguistic: negation, positive impoliteness, negative evaluation of other

sudden onset, gradual development, internally generated, externally generated

Positive/ Negativer meaning of a word through frequent occurances with particular collocations

Transferred from other meanings

Accepting responsiblity but positioning self as victim. Linguistic: mitigated imperatives, negative evaluation of other, self reference, passive voice, intensifiers, hyperbole

metaphor, iconicity, magazine design, highlighting key info, photos of board members, displaying numbers