| ideas about how people use the media and what gratification they get from it. |
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| the idea that the way we look at something, and the way somebody looks at you, is structured by the way we view the world. |
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| literally ‘what’s in the shot’ everything that appears on the screen in a single frame and how this helps the audience to decode what’s going on. |
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| communication between people other than by speech. |
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| Technology is seen to fundamentally change our society & culture. |
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| The way a story is put together within a text, traditionally equilibrium- disequilibrium, new equilibrium, but some text are fractured or non liner, eg Pulp Fiction. |
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| The way in which technologies and institutions come together in order to create something new. |
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| Sound whose source is visible on the screen |
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| the idea that within popular culture producers borrow other texts to create interest to the audience who like to share the ‘in’ joke. |
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| who produces and distributes the media texts – and whose interest it is. |
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| the way opposites are used to create interest in media texts, such as good/bad |
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| Multiple meanings. |
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| refers to the wide array of positive and negative associations that most words naturally carry with them |
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| The way a media product ‘speaks’ to it’s audience. |
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| all to do with the way a text is technically constructed – camera angles, framing, typography, lighting etc. |
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| the widely recognised way of doing things in particular genre. |
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| the idea that the media can ‘inject’ ideas and messages straight into the passive audience. |
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| Before and after the internet |
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| Go against convention |
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| is the precise, literal definition of a word that might be found in a dictionary. |
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| media texts serves the function of releasing ‘pent up’ tension aggression/desire in audiences. |
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| Balance, disruption, resoultion |
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| he different ways that media content is delivered, mainly via TV, laptop, tablet, smartphone, cinema, video/computer game, printed page etc. |
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| Technology exists because we need it but we are in control of how we use it. |
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| When the internet allowed and encouraged interaction and UGC |
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| Raised in a world of technology |
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| experienced in the imagination through the feelings or actions of another person. |
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| The small world created by the internet |
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| the interpretation of a media product that was intended by the maker or which is dictated by the ideology of the society in which it is viewed. |
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| Factual characteristics of a population sample, e.g. age, gender, race, nationality, income, disability, education |
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| Sound effects, music or narration which is added afterwards |
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| pose questions to the audience which are then answered shortly after or later on in the film. |
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