Brand Management

Uscita

Domanda 1 of 1

  Tempo Rimasto


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Brand identity as a system of codes

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The heritage

The stylistic identity

The communication identity

The retail identity

Clicca e trascina

is a permanent set of stylistic codes (fabrics, textures, colors, patterns, volumes, silhouettes, use of logo) defining the brand unique and long term style

is the brand tradition, mythology and story telling. It is originated from people, products, places, year of foundation

is a permanent set of communication codes (messages, tone of voice, atmosphere, models, media) defining the brand unique and long term image


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