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Where are we now

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Correspondre au texte

Where are we now

Where do we want to be

How do we get there

Which way is best

How do we ensure arrival

Are we getting there

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strategy - target market description - STP, ansoff matrix, product life cycle

Control, budget and evaluation

Implementation : 4'ps

The Marketing mission

Objectives : sales, share, margin and costs

Marketing audit : Internal and external


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