Marketing

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Where are we now

Correspondre au texte (cliquer et faire glisser)   

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Correspondre au texte

Where are we now

Where do we want to be

How do we get there

Which way is best

How do we ensure arrival

Are we getting there

Cliquer et faire glisser

Objectives : sales, share, margin and costs

Control, budget and evaluation

strategy - target market description - STP, ansoff matrix, product life cycle

The Marketing mission

Marketing audit : Internal and external

Implementation : 4'ps


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