Media Literacy Terms Quiz

Question 1 of 1

  Time Left


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Match the following terms with their definitions.

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Match the text

Analog

Audience

Consumers

Dominant

Ideology/Ideological

Mass Media

Medium

Narrative

Oppositional

Construct or Construction

Critical

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An agency by which something is accomplished, conveyed, or transferred

The process by which a media text is shaped and given meaning through a process that is subject to a variety of decisions and is designed to keep the audience interested in the text.

Media software which has a physical quality and presence

The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text.

A reflective position on the meaning, biases or value messages of a text.

Refers to those media that are designed to be consumed by large audiences through the agencies of technology

How we as individuals understand the world in which we live.

The audience for whom a commercial media text is constructed and who responds to the text with commercial activity.

How the plot or story is told; the coherent sequencing of events across time and space.

A critical position that is opposite to the values and ideology intended by the creators of a media text, usually the dominant reading of a text.

When a text is read by the audience in a way that is intended by the creators of the text.