Marketing

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Where are we now

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Match the text

Where are we now

Where do we want to be

How do we get there

Which way is best

How do we ensure arrival

Are we getting there

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Marketing audit : Internal and external

strategy - target market description - STP, ansoff matrix, product life cycle

Objectives : sales, share, margin and costs

Control, budget and evaluation

The Marketing mission

Implementation : 4'ps


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