Business Administration Level 2 Diploma: Unit 2, Understanding employer organisations

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What is the difference between a mission statement and a vision statement?

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Match the text

1) Mission statements

1) Vision Statements

2) Mission statements

2) Vision statements

3) Mission statements

3) Vision statements

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2) Give tangible measures of success

3) Primary audience is leadership team and stockholders

1) Define purpose through values

1) Define purpose internally

2) Are difficult to quantify

3) Primary audience is employees and customers


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