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The contents of a business plan:

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(I) Cover Page

(II) Executive Summary

(III) Table of Contents

(IV) Company Description

(V) Product or Service Description

(VI) Marketing

(VII) Operating Plan

(VIII) Management

(IX) Financial Plan

(X) Supporting Details/Appendix

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Has two key parts, the market analysis and the market plan.

Lists major sections with page numbers for both the body and the body and the appendices of the plan.

Provides supplementary materials to the plan such as resumes and other supporting data.

Specifies financial needs and expected financing sources.

Identifies the key players- the management team, active investors, and directors- and cites the experience and competence they possess.

Explains the type of manufactuing or operating system to be used.

Describes the product or service and indicates what is unique about it.

Identifies the type of company: manufacturing, retail, etc.

One-to-three-page overview of the total business plan.


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