History of Mass Communication

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Pre-Rock'N'Roll; WW2 to mid 1950s

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Predictable era in terms of set-up

Industry is primarily controlled by 4 major record companies

RCA were one of the main controllers of

RCA

Capitol

Capitol

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regular hits, nearly always white artists

could promote music from record label on radio stations

RCA, Colombia, Decca, Capitol

lined with paramount movie studios

would feature their artists in their films

American radio stations


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